Dating sites are now the biggest chunk of the Internet, occupying the best place on the market among web designers. Due to the development in the field of the Internet romantic relationships, an average web designer can receive an offer to create a fast, good quality and pleasant – looking site on average two times a week. We can see that it is a great business nowadays. But what is the problem then?
Customers often claim that although dating sites are of big amount and choice right now, it often lacks reliability, smart design and swiftness. So how to distinguish a good web-designer from a person who will ruin your business? Here are some common phrases horrible web-designers might say:
“I know better what’s good for a customer”
There are some web-designers who will fight tooth and nail, but insist on their ideas when it comes to launching a dating site. Some ‘professionals’ think they are entitled to know better what is good for a customer without a help of other teammates, investors, and even customers themselves. After that, they get attached to the idea, being completely stubborn and consciously unaware of the critics. If you are a web-designer, you need to understand that no matter how long you have been on the market, all of your ideas are straight hypotheses. And hypotheses need to be checked at least twice. By skipping the stage of testing, you will end up with a prejudice other than a project. That is why skillful professionals say: a good web-designer starts from a customer request; a bad web-designer starts from an idea.
“If it worked once, it will definitely work out twice”
Only stupid and unexperienced web-designers will say that one technique can be applied to a number of projects and there no need to fix it if it ain’t broken. But a good web-designer will use new techniques and instruments to maximally fit into the project and satisfy a new group of customers.
“When the site is launched, my work is done here”
Some web-designers think that as soon as the product hits the market, their final task is completed and there is no need for re-checking the product. But in reality, the finishing touches don’t wind up with releases. In a lot of cases, the amount of work that needs to be done after releasing the project is greater than what has been done before. A web-designer can be asked to re-check an interface, basing on claims of a customer and their overall impression about the site, understanding all the additional information and making corrections in an interface right away before somebody notices a huge collapse and the project fails eternally.
“I am a Person of Art, not an IT-specialist”
Designers often perceive web-developing and marketing as essential steps of creating a good site, but don’t what to go too deep into these topics, claiming that those jobs are out of their competence. In other words, they close up and focus on very narrow specifications. But in reality, to be a successful web-designer, you will need to talk to analytics, marketing managers and take a glance at the project from their perspective.